The Attenborough effect

With the usual winter season rush out of the way, we finally have time to revisit our blogs. To be honest, the winter 2017/18 has been our busiest ever. We have become the trusted water partner of quite a few multi national companies in very different sectors.  A couple of years ago it would have taken a lot longer to turn these leads into companies coming on board, but the scene has changed in the past year (even in the past 6 months, with the Attenborough effect).  For those who haven't yet seen it, check out the BBC's Blue Planet 2 series.

Dubai has changed from a city that didn't realise it had a problem with plastic, to one that has started to think about drinking water solutions like ours (and others, who are also doing an amazing job) to reduce to dependency on single-use plastic bottles. Awesome! 

Over the past few months we have seen restaurants pledge to go straw-free which seems to be snowballing at the moment, to all our friends at Freedom Pizza, as well as Azraq and everyone in  between...well done! You truly are inspirational.