Low sodium
Drive down Sheikh Zayed Road, open your daily local newspaper, scroll through social media ads or listen to the radio and you will almost certainly see or hear an advert for low sodium water or zero sodium water...or sodium less than 0.0000000000000000000001% (which is quite a small amount).
What you should know about the sodium levels in drinking water
When we pitch our products to potential new customers about half the time we get asked about the sodium levels in Dubai. On average we see results of around 33mg/l (which will be going down as today we received a test with sodium levels of 22mg/l). For every litre of filtered water that our customers drink from our dispensers they consume approximately 1.65% of their World Health Organisation daily recommended amount. Drink your recommended 3 litres a day from our machines as you consume about 5%.
Not too bad is it?
The strange thing about all of this marketing in that there isn't actually any medical evidence to support the adverts. In fact, a 2014 meta-analysis of more than two dozen relevant studies, published in the American Journal of Hypertension, concluded that risk of death appeared to be lowest among individuals consuming between 2,565 mg and 4,796 mg of sodium per day, with higher rates of death above and below that consumption range.
We are a fact-based company. We provide our customers with evidence of what they are drinking from our water purifiers in Dubai (in mg/l with 2 decimal points and not a percentage with 22). If there is no evidence of low sodium water being healthier than other waters with a higher sodium, then surely it is just a marketing campaign to try and get people to buy their water?
If people are not given all the facts about sodium in the first place then why wouldn't they buy the water with the biggest advertising budget and the fancy slogans, which pretty much just say 'drink our water because it will make you live longer' and 'our water gives you superhuman vision'. Marketing 101.
Talking of slogans, we're thinking about this one: Sprudel...no BS...just water.
Thoughts?
